Celebrating its 10th year, Pussy gets a redesign with a can and case tray upgrade, new price point, new 12 pack promotional size and a new brand positioning ‘Outrageousness’.

And the Pussy Natural Energy story continues…

Pussy Drinks sponsored WE R FSTVL for the second year running, made new hirings across UK Sales, Operations, Finance and Marketing departments and continued international growth with launches in USA, China, Germany, Costa Rica and Angola

Pussy Natural Energy launched on Ocado and the team continued to drive brand awareness by featuring at 7 national Foodies Festivals, the Vitality Show, CarFest and Big Feastival, as well as sponsoring the bar at the advanced screening of James Bond 007 ‘Skyfall’ at BAFTA and collaborated with Nottingham University to run student sampling events and Pussy parties. International expansion continued with force with a new International Sales Director at the helm

A great year for the business – after riding high with sponsorship of the SW4 Music festival in 2010, Pussy Natural Energy was featured on UK TV show ‘Top Gear’, brand partnered with Cancer Research, appeared at Taste Festival and Ideal Home Show and could be found listed in over 3,500 retailers including Tesco and Selfridges

With UK Sales going well after a key brand charity partnership with MTV Staying Alive and investment continuing, Pussy Natural Energy expanded into International territories including Europe and Australia.

Pussy featured on Gordon Ramsay’s TV show ‘F Word’

Pussy Drinks team grew and continued to develop the brand and recipe with much success reaching new distribution in wholesalers

Word started to spread and Pussy Natural Energy gained not only new investors but also new fans in the Alps and Cote D’Azur with the product being promoted at Hugh Heffner’s 80th birthday party and the Cannes Film Festival

First batch of Pussy Natural Energy was produced and team hit the bars and clubs to make sales (even getting stopped by the police once for driving a car weighed down with too heavy a load)

After much research into the energy drink category and identifying a gap in the market, we created the signature Passion Fruit & Lychee flavour liquid with support from major flavour houses, and started raising capital to enable mass production.

The Brand was created