Love it or Hate it, PUSSY is a 100% British, 100% Natural, and 100% outrageous energy drink.
Back in 2003, our British founder, Jonnie Shearer, decided to make a stand against medical tasting, taurine induced side-effect energy drinks. Instead, he created an energy drink that not only taste good but also only has 100% natural ingredient! After months of tasting, he unveiled PUSSY.
Disrupting the market by being the 1st 100% natural energy drink on the market, it also came with the most outrageous brand name: PUSSY
Now in its 11th year, PUSSY has been promoting healthy living, quality lifestyle and of course outrageousness for over a decade.
Celebrating its 10th year, Pussy gets a redesign with a can and case tray upgrade, new price point, new 12 pack promotional size and a new brand positioning ‘Outrageousness’.
And the Pussy Natural Energy story continues…
Pussy Drinks sponsored WE R FSTVL for the second year running, made new hirings across UK Sales, Operations, Finance and Marketing departments and continued international growth with launches in USA, China, Germany, Costa Rica and Angola
Pussy Natural Energy launched on Ocado and the team continued to drive brand awareness by featuring at 7 national Foodies Festivals, the Vitality Show, CarFest and Big Feastival, as well as sponsoring the bar at the advanced screening of James Bond 007 ‘Skyfall’ at BAFTA and collaborated with Nottingham University to run student sampling events and Pussy parties. International expansion continued with force with a new International Sales Director at the helm
A great year for the business – after riding high with sponsorship of the SW4 Music festival in 2010, Pussy Natural Energy was featured on UK TV show ‘Top Gear’, brand partnered with Cancer Research, appeared at Taste Festival and Ideal Home Show and could be found listed in over 3,500 retailers including Tesco and Selfridges
With UK Sales going well after a key brand charity partnership with MTV Staying Alive and investment continuing, Pussy Natural Energy expanded into International territories including Europe and Australia.
Pussy featured on Gordon Ramsay’s TV show ‘F Word’
Jonnie employed a Pussy Drinks team and continued to develop the brand and recipe with much success reaching new distribution in wholesalers
Word started to spread and Pussy Natural Energy gained not only new investors but also new fans in the Alps and Cote D’Azur with the product being promoted at Hugh Heffner’s 80th birthday party and the Cannes Film Festival
First batch of Pussy Natural Energy was produced and Jonnie hit the bars and clubs to make sales (even getting stopped by the police once for driving a car weighed down with too heavy a load)
After much research into the energy drink category and identifying a gap in the market, Jonnie created the signature Passion Fruit & Lime flavour liquid with support from major flavour houses, and started raising capital to enable mass production.
Whilst at university and with a great admiration for ‘Virgin’ founder Richard Branson, British entrepreneur Jonnie Shearer conceived the attention- grabbing brand name ‘Pussy’.
Not only is Pussy a refreshing energy drink, it’s made from 100% natural ingredients. That’s right. Chemicals, artificial additives and taurine have been given the heave-ho.
Designed to release the energy in a slower and more sustainable way, Pussy delivers the same amount of energy you crave but without the synthetic side-effects.
The deliciously good blend takes white grape juice from Spain, Brazilian limes and lightly carbonated water. Hit up with Passion Fruit and Lychee flavours and then it all goes botanical with Siberian Ginseng, Guarana, Sasparilla, Schizandra and Milk Thistle. Phew. (Click on the herbs to find out more)
Served ice cold, Pussy is the best natural way to get that outrageous energy kick.
And because outrageousness isn’t prejudice this product is suitable for vegans, vegetarians and Halal
We aim to bring Pussy within everyone’s reach. We are currently distributed in over 14 countries worldwide. Check the map for our international partners.
International Distribution Enquiries
If you are in the food and beverage business and are interested in learning more about Pussy and potentially partnering for your territory then please contact firstname.lastname@example.org or call us on +44 207 3489 870
Pussy Drinks Ltd.
Unit 22 Shaftesbury Centre
85, Barlby Road
Tel: +44 (0)20 7348 9870
Fax: +44 (0)20 7603 6241